These experts are most likely wrong – because they’re familiar with the EDA industry. Those familiar with the EDA industry may feel that Altium has gone too far, and that the price reductions will serve only to erode revenues in a market that is historically price-inelastic. Instead, they surround and complement them with a wide range of system- and board-level capabilities that extend far beyond FPGA pins. Altium is not competing with FPGA vendor tools, however.
The price – comparable to what a professional graphic designer would pay for a high-end software suite from Adobe – is a mold-breaker for EDA and on a level playing field with what FPGA companies charge for their vendor-specific tool suites. The result is that just about anyone who can afford to spend time doing electronic design can also afford a highly capable, comprehensive tool suite. In addition, they’re reducing the prices on their perpetual licenses and on their development boards. Now, Altium is doing the same thing with their pricing models, swerving very close to the “software as a service” concept by offering seats of their design suite for a very affordable monthly fee. We characterize this approach as the “Microsoft Office” of EDA – bundling together key capabilities that most design teams require and integrating them into one simple solution. For the past several years, Altium has been marching to a different drummer – focusing on an integrated desktop design tool suite that spans the gamut of electronic design from system-level specification to board and package layout and verification to FPGA design and to embedded software development and debug. We are certified by prestigious organizations such as ZED, NSIC, MSME, and are affiliated to industry bodies such as FKCCI, IESA, and CLIK.This week, Altium is introducing a new model for the purchase of electronic design tools, in an attempt to create a grass-roots revolution that will change the nature of the electronic design automation (EDA) market. (An ISO 9001: 2015 Company) is a manufacturer and distributor of embedded hardware and software.
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